When we first embarked on our journey, we were adamant about using glass bottles for delivering our bioenzymes. Glass, with its inert properties, provided a safe haven for our products once they completed their 90-day fermentation cycle. As a plastic-free brand, we were committed to sustainability in both our delivery essentials and product packaging.
However, as our business grew, we encountered a dilemma. While glass bottles were suitable for smaller quantities (100ml-200ml), they became less practical for larger volumes (500ml-1l). We were at a crossroads, unwilling to compromise our commitment to plastic-free packaging but unsure of how to proceed.
Then, inspiration struck unexpectedly. While watching a reel showcasing clothes made from waste fabric cuttings, it dawned on me that perhaps we could extend the life of plastic already in the system, preventing it from ending up in landfills (where there was a 90% chance it would). And so, we pivoted our approach.
We began sourcing repurposed beverage plastic bottles from local waste collectors (kabadiwalas), sterilizing them using our bioenzymes, and repurposing them for our bulk orders. This innovative solution not only aligned with our sustainability ethos but also provided a practical alternative for larger quantities.
Today, our customers have the freedom to choose between glass and repurposed plastic for smaller quantities, ensuring that sustainability remains at the forefront of our operations while meeting the evolving needs of our growing business.
Thankyou all of you for your continuous support.
Visit our website- www.jaevindia.com or comment on this post to know more!
| GLASS | PLASTIC |
| Offer indefinitely recyclable packaging option, promoting circular economy principles and reducing resource depletion. | Utilize repurposed plastic bottles, contributing to waste reduction by extending the lifespan of existing plastic materials. |
| Provide a sustainable alternative for long-term storage after fermentation completion, as glass is inert and does not react with liquids or release substances. | Suitable for initial bioenzyme storage due to compatibility with gas release during fermentation process. |
| Empower customers with choice, allowing them to select packaging based on preferences and environmental concerns. |
Mitigate environmental impact by preventing additional plastic production and reducing landfill accumulation. |